Grow Your Business with Total Home

Total Home

Bay Area Product & Service Directory

A Smart Way to Market Your Business

Introducing Total Home

Total Home gives you direct access to 1 Million potential customers in the Bay Area — at a fraction of the cost of traditional advertising.

Join Now! Why Join Total Home?

Total Home Value

Discover Total Home

What is Total Home?

Total Home is an MLSListings platform that connects real estate professionals and the public with local service providers across the Bay Area. Agents, brokers, Realtors®, and homeowners can quickly find partners in staging, plumbing, cleaning, and more—using the platform they already rely on daily—creating a seamless process for caring for and preparing a home.

For service providers, Total Home offers a new channel to generate high-quality leads, increase visibility, and build lasting relationships within the real estate community. By connecting both sides, Total Home delivers value that grows with every partnership.

A toolbox arranged in the shape of a house on a wooden table

Our Background

As the multiple listing service for the Bay Area, MLSListings has supported the real estate community for decades with reliable data, innovative tools, and a commitment to professionalism. Total Home extends that same credibility into a new space — helping service providers grow their businesses while giving real estate professionals a single source for partners.

Illustration of a diverse group of people connected by lines and dots

Our Audience

With over 16,000 Realtors®, agents, and brokers in our subscriber base—and thousands of monthly views on our home listings page, MLSListings offers providers immediate access to one of the largest, most engaged professional networks in the region. Instead of chasing leads, providers can be discovered directly by the professionals who need their services most.

Our Vision

To Grow Your Business with Total Home

At Total Home, we serve as the Bay Area’s hub for connecting real estate professionals and service providers, creating a streamlined, successful experience in maintaining and preparing homes for market and throughout every stage of homeownership. By placing you directly in front of thousands of homeowners and real estate professionals seeking services like yours, Total Home makes it easier than ever to be discovered, valued, and chosen.

Get Noticed

Reach homeowners actively looking for services like yours: landscaping, plumbing, electrical work, remodeling, and more.

Trusted Network

Stand out by being part of the MLSListings ecosystem. Your business is showcased alongside real estate professionals who already trust our platform.

Boost Growth

Advertise across multiple channels; from our dotcom seen by consumers to our Pro Dashboard used daily by Bay Area real estate professionals.

Why Join Total Home?

Gain exposure to 16,000+ Bay Area agents, brokers, and Realtors® and turn connections into more leads.
Exclusive visibility inside MLSListings network
Connecting your business with high-quality leads that matter.
Cost-effective marketing — spend less, reach the right audience faster

Simple Sign-Up Process

How it works

Get in front of the Right Audience

Total Home helps your business reach real estate professionals and homeowners where it mattersmost. You’ll be featured across multiple high-visibility channels, including:

MLSListings.com – Showcase your services directly on our consumer-facing site where thousands of homebuyers and sellers visit each month.
Pro Dashboard – Appear in the tools and dashboards that over 16,000 Realtors®, agents, and brokers use daily to manage their listings.

Why it works

Be Seen Where It Counts

Instead of spending money chasing leads, your business is seen exactly where decision-makers are looking. Total Home puts products and services front and center through our channels—where the right audience is already searching, helping you generate high-quality leads and grow your business faster.

Track Your Success

Total Home helps you get measurable results. Instead of guessing where your marketing dollars go, you can see engagement metrics, like profile views, clicks, and inquiries—so you know exactly how your investment is performing.

Get Started: Easy Account Setup

FAQs

Total Home connects service providers across the Bay Area—from contractors and stagers to landscapers, cleaners, and beyond. If your business supports improving, maintaining, buying, or selling homes, you can create a profile and connect directly with Realtors®, agents, brokers as well as homebuyers and sellers interested in home-related products and services.

By joining Total Home, your business is placed in front of over 16,000 real estate professionals already using MLSListings tools, plus thousands of homeowners viewing listings online. Instead of chasing leads, your services are showcased to professionals who are actively preparing homes and need reliable providers like you.

The Total Home annual subscription is valued at $400, but for a limited time, you can secure your spot with Early Edge Pricing for just $20. Early Edge pricing provides you prominent placement on the Total Home platform until October 15^th. Then, on October 15^th you will pay $199 to begin your annual, year-long membership.

Email hello@totalhomedirectory.com

Anyone interested in contacting you will have access to your phone number and email address (if you choose to make those visible). There will also be a form that can be filled out that will be emailed directly to you with the person's contact information.

There will be over 15 categories for prospects to search from. From landscaping, cleaning, moving, banking and finance, mortgage and contractors, your business will be appropriately categorized and searchable by all web visitors.

Local real estate associations have access to agents and brokers within their county. MLSListings core counties include San Mateo, Santa Clara, Monterey, Santa Cruz and San Benito which means there are many more prospects when you list on Total Home. Moreover, our website is visited by more than a million prospects a year and has several access points to Total Home. Overall, your business exposure will be exponentially greater on Total Home. Not to mention that Total Home allows you to add more information for prospects including your website, business specialties, areas of service and a custom form for inquiries.

Your Total Home profile will have your business logo, contact information like your preferred contact, phone number, website and email address. You can personalize your page by adding a tagline, featured services and even business hours of operation. There will be a custom form available where prospects can reach out directly to you.

Absolutely. You are encouraged to add as much information, areas of service, specialties, etc., as you can – and the earlier the better. However, if you are not ready, you can build your profile on your preferred timeline and save your progress. You decide when your card becomes searchable and your information can be updated anytime via your individual business management page.

We will share metrics and milestones with you as Total Home fills up and is visited by prospects. Not only can potential customers email or call you, but you will also have a custom form on your business page to ensure that you are easily contacted. We can periodically send you search results and page visit information – we want you to know how many prospects are visiting your page.

Yes! Take advantage of Early Edge Pricing by paying only $20 to reserve your spot and enjoy access to MLSListings agents, brokers, and homebuyers and sellers through October 15^th. Prominent placement and plenty of time to customize your business page — join Total Home today to take advantage of this Early Edge deal.

MLSListings will promote the Total Home platform to all its 16,000 members as well as the hundreds of thousands of visitors to the mlslistings.com website. Total Home will also benefit from traditional marketing tools such as social media and email campaigns, paid advertising, training sessions and events.

Signing up for Total Home is easy. You will first create a business account, then add your payment information, and finally you will have the option to set up your business profile — including your logo, areas of service, product/service specialties, hours of operation, and contact information. Get started here.

Once you have signed up for Total Home, your business profile will be live immediately. If you are not ready to publish, you can keep it in draft form until you feel ready to go live. Otherwise, make your profile live and instantly benefit from all the Total Home traffic.

Total Home is offered by MLSListings, the Bay Area MLS serving San Mateo, Santa Clara, Santa Cruz, Monterey, and San Benito counties. Our customer service team is eager to help with any questions about the platform. Email support@totalhomedirectory.com anytime and we will get back to you as soon as we can.

Don’t miss out on this early-bird deal and finding new leads.

Put your business in front of 16,000+ real estate professionals — join Total Home today!

Get Started

Introducing Total Home

Total Home Value

Discover Total Home

What is Total Home?

Our Background

Our Audience

Our Vision

Get Noticed

Trusted Network

Boost Growth

Why Join Total Home?

Simple Sign-Up Process

How it works

Get in front of the Right Audience

Why it works

Be Seen Where It Counts

Track Your Success

Get Started: Easy Account Setup

FAQs

Who can join Total Home?

How will Total Home get me more clients?

How much does it cost for an annual membership to Total Home?

How will I get inquiries from prospective clients?

What categories of business will be included in the directory?

How is this different from programs offered by other local real estate groups?

What can I put in my profile?

Can I update my business profile after I join Total Home?

How will I know if people are viewing or interacting with my listing?

Are there introductory or early access offers?

Will participating businesses be featured in emails, events, or training?

How do I sign up?

How long does it take to get my profile live?

Who can I contact if I need help?

Have Questions? We’re Here to Help.

Don’t miss out on this early-bird deal and finding new leads.